Conference Call – You’re Invited!

February 1, 2010 — Roxanne Darling

Conference Call Tonight!

We have implemented some changes to improve our club for 2010 and would like to get your ideas on how the club can help you. Whether you are a social media pratctioner looking for clients or are a social media newbie wanting to learn all you can, we want to hear from you. Please check out the changes we have already implemented – they’re listed on this blog post.

Here’s the call in information:
Monday, February 1, 7-7:30 pm
Dial – (712) 775-7100
Enter Access Code – 925367#
Press *6 to Mute/Unmute yourself on the call

UPDATE: Here is a link to the recording in case you want to listen in. Your ideas are always welcome.

Posted in Chapter News. Tags: , , , . 2 Comments »

February 12, 2010: Search Marketing Meets Social Media

January 31, 2010 — Roxanne Darling

Our monthly gathering is Friday, February 12, 6 p.m. at ING DIRECT Cafe! Our topic is search marketing for the web and how it intersects with the ubiquitous use of social media. Please check out the changes we have implemented for 2010!

Featured Presentation: Social Media Optimization with Rob Bertholf

Rob Bertholf

Although Social Media Club approaches social media marketing from a starting point of customer conversation, there is no disputing that social media can also be search marketing and search engine optimization on steroids. Our guest speaker, Rob Bertholf, is often acknowledged as Hawaii’s #1 search marketing expert, and he will be giving us an overview of some of the social media optimization methods he has developed for his clients. He will be giving an in-depth workshop the following day at U-H Manoa. We are lucky to be offering this sneak preview to you free of charge!

About Rob:
In the crowded marketplace of SEO experts, Rob is literally a cut above the rest. With a top 10 Google ranking for “Search Engine Optimization Expert” and for a search of “United States Air Force Veteran” former Staff Sergeant Bertholf demonstrates how his effective techniques provide results in even the most saturated environments. Prior to joining Chapter Three as Chief Search Architect Rob was already a seasoned digital pioneer, @Rob sent the first “tweet” from Hawaii and oversaw the creation of over 700 websites as inventor of ZeppOS Content Management Application and founder/former CEO of Empowered Internet Solutions. Rob continues to find innovative ways to leverage the marketing power of the web for his clients. He also shares his SEO and web marketing insights as a regular keynote speaker/lecturer for corporate and academic audiences.

Register Now! It’s free. And saves you time and hassle when you arrive on-site.

Event Agenda:
5:30 – 6:00 pm ~ Optional Networking and Meeting Setup
6:00 – 6:10 pm ~ Welcome & Announcements
6:10 – 6:40 pm ~ Feature: Rob Bertholf: Social Media Optimization
6:40 – 6:50 pm ~ Share It: Ideas, tips, questions and conversation
6:50 – 7:00 pm ~ Announce slate of club volunteer & Wrap up

Live Video Stream
If the Internet cooperates, we will be live-streaming here.

Location:
top_logo
ING DIRECT Cafe
1958 Kalakaua Ave, Honolulu, HI 96815
Parking is available in the rear, or if full, you can use the empty lot around the block on Niu St. (Kalakaua then left on Pau then left on Ala Wai and left on Niu St.). Here is a Google map to give you the visual orientation.

A few more important reminders!

  • Bring your business cards and your business colleagues!
  • We have started an informal lending library. Bring a book if you want to share. Please return any books you have borrowed previously as we like to keep the checkout period to one month.
  • If you blog or Twitter about this event, please tag it: #smchi
  • If you take pictures, please join our Flickr group, add your meeting photos to our pool, and tag them with “smchi”.
  • Speaking of pictures, social media events generally have people taking photos, live-streaming video, and posting real time updates on Twitter and their blogs. We can assist if you prefer to stay under the radar; just speak to any of us before the meeting begins.
  • Mahalo to Cleo Brown and ING DIRECT for hosting our event and providing valet parking at their spectacular space. Mahalo also to Bare Feet Studios for covering all of our operational and marketing expenses.

Posted in Events. Tags: , , , , , , , , , . 6 Comments »

Check Out These Improvements for 2010 at Social Media Club Hawaii

January 31, 2010 — Roxanne Darling

New for 2010:

  1. Meetings will be one hour to allow more time for networking before and after.
  2. Presentations will be at a more advanced level, targeting social media practitioners primarily. Everyone is welcome though so don’t let this deter you!
  3. Share time: during the meeting proper, we will have scheduled time for group conversation. We want you to share your tips, your questions, and your announcements. This is our “crowd-sourcing” component where we can all learn from each other.
  4. Eventbrite registration service will be our event management provider. Please be sure to let us know you are coming so we can help promote you and your website. We hope this will make the on-site sign in process MUCH easier too!
  5. We are expanding our volunteer positions to help the club get even more done in 2010. Please consider adding your name to the list. It’s good exposure and learning for you, and the more support we have as an all-volunteer business organization, the less there is for each of us to do. By the way, our meetings are great opportunities to showcase your knowledge, and if you are a newbie, working with us as a volunteer is a great learning opportunity. All of the things we do to promote our events are things any business can learn to use successfully to market on a near zero budget. Serving in the community also adds to your personal brand, expertise, and credibility.
  6. Additional training programs will be offered throughout the year by our members; we’ll be sharing these with you as we learn about them. And if you have one, please tell us so we can share it with our mailing list.

Some things won’t be changing – such as the warm reception every one receives at our events. The events also remain educational and non-commercial. Although we encourage each attendee to “network like crazy” you can be sure that none of the presentations are paid commercials. If you like the speakers, please do support them though. They have offered their time to us for free.

If you have a topic or case study to present, please tell us about it here.

Posted in Chapter News. Tags: , , . 2 Comments »

January 2010 – No Meeting This Month However…

January 4, 2010 — Roxanne Darling

Greetings everyone! There will be no meeting this month as Tess and I are catching our breath after the intense year of launching the club in 2009. We’d love to get some ideas from you about what all you would like to see, so please leave us some comments here so we have an open discussion.

Our first year was incredibly successful – we averaged over 35 people per meeting, all of which were free thinks in large part the generous space offered by Cleo Brown and the entire staff at ING Direct Cafe. We covered the basic started kit of topics, as we also provided six plus months of training and support for the winner of our nonprofit contest, Ma Ka Hana Ka ʻIke. You can read a summary of that series over on my company blog. Then visit the new and socialized web home base for Ma Ka Hana Ka ʻIke at www.hanabuild.org. Tess, Shane, and I made a visit to Hana in October and were blow away by the work they are doing, as well as the love and respect they have earned in the community. I feel so good about their progress – it is a very deserving organization and they have continued to reach up to learn more and more.

In our second year we would like to engage more with the social media practitioners here in Hawaii, and we want to take the show on the road to the neighbor islands as well. We have grass roots support and some great starting connections on Maui, Molokai, and the Big Island; we have some work to do reaching out to Kauai and Lanai. I hope you will help me by telling your friends and colleagues there about the Social Media Club.

We do have some obstacles to be overcome though. Primarily we need a larger committee to run the club. Tess and I have been doing the large majority of the work, and we want help! Most other Social Media Club chapters have 5-10 active directors who help run the club and get the word out in the community. If you have an interest in supporting us and promoting your own business, we welcome you. Please drop an email to socialmediaclubhawaii@gmail.com and let us know a little about you. We’ll be putting together a small planning meeting later in January.

We Have Questions – Do You Have Answers?
What day and time is convenient for you for meetings? We held most of our meetings on Fridays from 6-7:30 – great for socializing but sometimes a conflict with family and Waikiki traffic.
What form would you like the meetings to take? More interactive discussions, continue with presentations, more social – just meet to talk amongst ourselves, etc?
How can the club support you? Be sure and tell us if you are a business wanting to learn about social media or if you are a social media practitioner wanting to grow your business, etc.
What kind of location would you like us to use? Stay at ING, move to a more private meeting room, move to a bar/restaurant? Give us some ideas!
What goals should we have for 2010? How can we as social media peeps make an impact on our community?

I hope to hear your thoughts on these or other topics.

A hui hou,

Roxanne Darling

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December 11 Brings Stockings Full of Social Media

December 9, 2009 — Tess

Come Party!

As we round out the year, we wanted to take a look back at where we’ve been. After launching the monthly meetings in April of 2009, we then set out to teach Hawaii about social media. To accomplish this task, we worked with a non-profit so everyone could watch a hands-on approach to building a social media campaign.

This month, we celebrate our accomplishments with an informal meeting…or should we say, social networking at its core. We’ll be meeting in the upstairs loft of ING Direct Cafe. We won’t be having a formal presentation. We will be interviewing Kirsten and Rick of our nonprofit educational support project. We’ll be having light pupus and lots of time for some in-depth socializing! Bring plenty of business cards! Holiday attire is welcome.

We’ll wrap up (no pun intended) 2009 and look towards our goals and objectives for 2010. In the spirit of giving, and to honor all our non-profits who participated in this year’s contest, club founder and sponsor Roxanne Darling of Bare Feet Studios will offer a “Social Networking for Non-Profits” ebook for all those in attendance.

Kirsten and Rick Rutiz of Ma Ka Hana Ka ʻIke will talk to us about their 6 months of social media bootcamp We will also be thanking our campaign sponsors, Hawaiian Airlines and the Hilton Waikiki Prince Kuhio, and our perennial sponsors, ING Direct Cafe and Bare Feet Studios.

We look forward to seeing you and greeting you with holiday cheer!

Date: December 10, 2009
Time: 6:00 p.m. – 7:15 p.m.
Location: ING Direct, 1958 Kalakaua Ave, Honolulu, HI (Parking in the back)

top_logo

Mahalo for being a part of our club and a part of the ever-changing social media platform.
~Roxanne & Tess

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Next Meeting: Thursday, Nov. 12 – Video Sharing

October 29, 2009 — Tess

Our monthly gathering is Thursday, November 12, 6 p.m. at ING DIRECT Cafe! November brings you everything you need to know about video and ideas for how to use video-sharing to build your brand and business exposure. You’ll also learn about the proper gear to get you started.

Event Agenda:
5:30 – 6:00 pm ~ Optional Networking and Meeting Setup
6:00 – 6:10 pm ~ Welcome & Announcements
6:10 – 6:25 pm ~ Feature: Bruce Fisher: How Video Has Maximized Business Exposure
6:25 – 6:30 pm ~ Case Study: Biz Kellam using video for her Real Estate Practice
6:30 – 6:45 pm ~ Networking & Refreshment Break
6:45 – 7:00 pm ~ Howto: Roxanne Darling: Short list of the types of video and tools needed for each
7:00 – 7:10pm ~  Show & Tell: Bruce and Rox will show gear and filming tips
7:10 – 7:30 pm ~ Update with our nonprofit, Hanabuild.org via Skype, Open Mic, & Conversation

People’s Choice: RSVP on your favorite site:
Facebook
Twtvite
Meetup

alohabruce

Bruce Fisher

Featured Speaker: Bruce Fisher
Bruce and his wife Yaling run a Hawaii-based travel agency. They began podcasting early on, and have done extensive audio and video podcasts. Bruce also does a livestream video several times a week and will be talking to us about how video has extended the reach of his brand, affected his marketing strategies, and connected him with local people in Hawaii as well as customers throughout the world. Learn more about Bruce at Hawaii-Aloha.com.

Live Video Stream
If the Internet cooperates, we will be live-streaming here.

Parking is available in the rear, or if full, you can use the empty lot around the block on Niu St. (Kalakaua then left on Pau to Ala Wai to Niu). Here is a Google map to give you the visual orientation.

Location:

top_logo

ING DIRECT Cafe
1958 Kalakaua Ave, Honolulu, HI

A few more important reminders!

  • Bring your business cards and your business colleagues!
  • We have started an informal lending library. Bring a book if you want to share. Please return any books you have borrowed previously as we like to keep the checkout period to one month.
  • If you blog or Twitter about this event, please tag it: #smchi
  • If you take pictures, please join our Flickr group, add your meeting photos to our pool, and tag them with “smchi”.
  • Speaking of pictures, social media events generally have people taking photos, live-streaming video, and posting real time updates on Twitter and their blogs. We can assist if you prefer to stay under the radar; just speak to any of us before the meeting begins.
  • Mahalo to Cleo Brown and ING DIRECT for hosting our event and providing valet parking at their spectacular space.
Posted in Events. Tags: , , , , , , , , , , . 2 Comments »

PowerPoint® Karaoke

October 13, 2009 — Roxanne Darling

Submitted by Kyle Nishioka – this is a true “social” “media” event! — Roxanne Darling

Picture 2
Imagine this: You have to deliver a PowerPoint® presentation about an unfamiliar topic, with slides you’ve never seen, to an audience eager to heckle and laugh at you. If you’re in your underwear, you’re having a nightmare. If you’re clothed, it’s called PowerPoint Karaoke.

I will record presentations and post them to YouTube. The best presentations will be entered into a contest where the winner will win $5,000. More information can be found on the Powerpoint Karaoke 2009 website.

October 17th at 3:00 p.m.
ING Direct Cafe
1958 Kalakaua Ave.
Honolulu, HI 96815
Google map

I am also giving away a Wireless Projection Link to one of our presenters.

RSVP on the Twtvite for the event. (Or leave a comment here for Kyle.)

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Building a Social Web Strategy with Dan Leuck

October 13, 2009 — Roxanne Darling

As a courtesy to our community, we are sharing information with our readers about this upcoming workshop at the UH Pacific New Media Center. Please contact them with any questions you may have. Let us know if you have events related to social media and web 2.0 communication and marketing. – Roxanne Darling

Picture 1

Pacific New Media presents Building a Social Web Strategy
How does Social Media interact with business strategies? How will Facebook, Twitter, and other social networking sites affect how one builds a brand? Daniel Leuck is hosting a workshop that answers these questions. In this workshop, go through the steps of creating a social web strategy for a faux company. Create a branded niche social network using Ning and learn how to promote it using Twitter and Facebook. By the end of the session, attendees have a good idea of how to leverage social web tools to promote their business or organization. Presented by Pacific New Media and the University of Hawaii, Manoa.

Saturday, Nov 14, 9:00 am-1:00 pm.
University of Hawaii @ Manoa,
Krauss Hall, 012 (Yukiyoshi Room)
$60 per person
Register Here Or Call 956-8400
www.outreach.hawaii.edu/pnm

Daniel Leuck is a software development executive with management experience in the United States, Japan, Russia, and the U.K. As a technologist he serves on various standards boards and organizations including the groups standardizing the Java language and platform, Java Modules, Scientific Units, and the Swing Application Framework. Leuck is active in the Java and .NET open source communities and lectures at universities and various conferences on social media, software architecture, UI design, and managing technical teams. He helped launch the Tech Hui social network for technology professionals in Hawai‘i – www.techhui.com and is online at www.ikayzo.com and www.javaui.net.

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October 9: All About Flickr – Connecting with Photos

October 3, 2009 — Roxanne Darling

Our monthly gathering is Friday, October 9 at ING DIRECT Cafe! We are starting at 6:00 pm this month to give you more time and less stress to get there. As always, come early for extra networking or to help us set up! This month is all about photos, Flickr, photo-sharing, and ideas for how to use photo-sharing to build your brand and connect with user-generated content.

People’s Choice: Let us know you’re coming!
Twtvite – an event invitation tool on twitter.
Facebook – an event hosted by our club’s group
Upcoming – a social network for events

Joe Philipson

Joe Philipson

The Featured Speaker is Joe Philipson (pictured at right), who will be talking advanced uses of Flickr, the photo-sharing and networking site. Joe is a photographer who also understands social networking and is a rare breed who can shoot an event and get the images posted to social networks almost simultaneously.

He also recently crossed the USA on a bicycle as part of RealGeeksRide where he posted pictures about this adventure to encourage geeks to use bicycle transportation. Please visit Joe’s websites for more information.
www.philipsonphotography.com
www.philipsonphotography.com/blog/
www.flickr.com/photos/jphilipson/
http://twitter.com/jphilipson

Jeanne-Marie Viggiano

Jeanne-Marie Viggiano

Howto Speaker: Jeanne-Marie Viggiano
Jeanne-Marie had an successful career as Art Director and Marketing Director in the fashion industry in New York City for over 15 years before moving to Hawaiʻi in 2007 to pursue photography. She is a relatively new user to Flickr and will tell us why she set up an account and will help us “crowd source” the conversation about the many ways to use Flickr for personal and business use.

www.jeannemariephoto.com
www.jeannemariephoto.com/blog
www.flickr.com/photos/jeannemariepics/

NonProfit Social Media Project Update :
We have been busy helping get our nonprofit, Ma Ka Hana Ka ʻIke, get active on the social web. Please take a moment and check out the progress on their new WordPress blog:
www.hanabuild.org
Rick will be joining us live (courtesy of Hawaiian Airlines and the Hilton Waikiki Prince Kuhio Hotel) to update us on their progress.

Our meetings are free and open to the public. We meet to share and develop best practices for using social media and social networks to build our personal brands, our businesses, and support our community. The Hawaii chapter is part of the international organization, Social Media Club, with over 40 active chapters worldwide.

Event Agenda:
5:30 – 6:00 pm ~ Optional Networking and Meeting Setup
6:00 – 6:10 pm ~ Welcome & Announcements
6:10 – 6:40 pm ~ Feature: Joe Philipson: Using Flickr as a Business Tool
6:40 – 6:55 pm ~ Networking & Refreshment Break
6:55 – 7:10 pm ~ Howto: Jeanne-Marie Viggiano: Setting up a Flickr Account
7:10 – 7:30 pm ~ Update with our nonprofit, Hanabuild.org, Open Mic, & Conversation

Live Video Stream
If the Internet cooperates, we will be live-streaming here.

Parking is available in the rear, or if full, you can use the empty lot around the block on Niu St. (Kalakaua then left on Pau to Ala Wai to Niu). Here is a Google map to give you the visual orientation.

Location:

top_logo

ING DIRECT Cafe
1958 Kalakaua Ave, Honolulu, HI

A few more important reminders!

  • Bring your business cards and your business colleagues!
  • We have started an informal lending library. Bring a book if you want to share. Please return any books you have borrowed previously as we like to keep the checkout period to one month.
  • If you blog or Twitter about this event, please tag it: #smchi
  • If you take pictures, please join our Flickr group, add your meeting photos to our pool, and tag them with “smchi”.
  • Speaking of pictures, social media events generally have people taking photos, live-streaming video, and posting real time updates on Twitter and their blogs. We can assist if you prefer to stay under the radar; just speak to any of us before the meeting begins.
  • Mahalo to Cleo Brown and ING DIRECT for hosting our event and providing valet parking at their spectacular space.

@Shane

@Shane

Update Oct 7: ShaneRobinson has volunteered to be our live photographer for this event. Thank you Shane! Who wants to be our live tweeter or live blogger?

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Thank you to Tom Trenz

September 15, 2009 — Roxanne Darling

We want to extend our thanks to Tom Trenz for speaking to us about LinkedIn at our last meeting. He showed us an Outlook plugin, called xobni, that lets you track conversation across multiple social networks. However only about 30% of the people in the room use Outlook.

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