November 9: Building a Social Media Strategy

For our November, 2010 program, we will dive deeper into the age old question: “How?!”

With over 91 million web pages dedicated to telling the world about social media, we’re pulling in local experts to give us their insights on developing a social media strategy relevant to the Hawaii market.

Many times, the focus is on the technology. Have you heard someone say “How can I use Twitter for my business?” But perhaps our real focus needs to center on understanding the behaviors of our current and aspirational customer relationships. Building a network for them, letting them build the conversation. And what about using social media for recruiting, for tech support, for direct sales as well as for marketing and top level branding? There are numerous ways to approach “social media strategy” for your organization.

This program will offer hands-on, roundtable discussions focused on using social media in various types of business and for various purposes. So whether you are in marketing or HR, are for profit or non-profit, gov or edu, travel or retail, services or B2B, you’ll have an opportunity to explore what tools and tactics can be useful for accomplishing your goals. Attendees will be able to ask questions and incorporate best practices into the evening. We’ll summarize the discussion points and you are guaranteed to leave with specific do’s and don’ts for using social media.

Date: Tuesday, November 9, 2010
Time: Doors open at 5:30 for networking; program runs from 6 – 7 pm.
Location: Ka Restaurant at Ward Center
Fee: This event is free and open to the public. Drinks and food will be available for purchase.

Come see how we use Twitter to manage the information flow at this event for live and virtual attendees, on multiple screens!

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