About Tara Coomans

Marketing Thinker, Tinkerer & Brainstormer. Social Media Blogger & Strategist. Trainer and Educator. Creative & Analytical. Foodie. Politics Junkie. Social Media Club of Hawaii (SMCHI) President. Call her what you will, but she understands marketing with over 15 years supporting small to medium businesses in large and national markets. Social media? Check. KPI's? Check. Strategic planning? Check. Brainstorming? Check. Give her a problem – she loves solving them. Give her a challenge – she will rise to it.

Lessons Learned on Social Media

As social media becomes a more common and integrated tactic, we have lots of examples of “What Not To Do.”  A search on Google for “lessons learned in social media” yielded 63,500,000+ results. There are 108,000,000 results for “social media mistakes.”  So why jump into the fray about social media lessons? Because so many of [...]

LinkedIn Groups: How, What, Where, Why for Professionals & Businesses

LInkedIN

Heeeeeeere we come! Lots of you have been asking about when we’re meeting next and here we go. A new year. A new venue. A new Board of Directors. Lots of good things happening at SMCHI and we want to help you kick off your 2013 with some professional insight useful to everyone—not only social [...]

What A Leader Learns from SMCHI

Roxanne Darling and Tara Coomans posting the prize winners on Twitter

This is my last blog post as SMCHI President. What an amazing ride its been. Since becoming involved in SMCHI in 2009, I’ve become part of SMCHI and SMCHI has become part of me. And as much as I’ve dedicated countless hours to SMCHI, its members, its events and sponsors, I’ve received much in return. I’ve learned [...]

A New Day for SMCHI

Happy New Year! Fresh starts abound and no where is this more true than at SMCHI where we’re preparing to have the Professional members vote on our 2013 nominee class. As an eventful SMCHI 2012 comes to an end, I thought it appropriate to share with our members some this year’s highlights.   SMCHI Leadership [...]

SMCHI End of Year Event -Wrap Up

Well, SMCHI officially said “Mahalo” to 2012 with a big bang! With an average device/person ratio of 2:1, Hawaii’s social media and digital community came together last night to Tweet, Talk, Instagram, drink and eat. Then, Tweet about drinking and eating. About 70 people showed up last night to show us what “social” really means. [...]

2013 SMCHI BOD Nominations

It’s hard to believe that 2012 is coming to a close already. Where did this year go?! Along with the end of the year comes another exciting chapter in SMCHI history:  It’s time to nominate the 2013 Board of Directors. We have a fantastic team of existing Board Members who are planning to return in [...]

UH Manoa Seeks Participants for Twitter & Politics Research – Hawaii and Mainland Participants Invited.

The University of Hawaii Manoa’s Information and Computer Sciences (ICS) Department Computer-Human Interaction Laboratory has been very busy researching the intersection of social media and politics this year. Throughout the summer, they ran studies on Twitter users during debates and it continues this fall with two debates included in the study:  1. Tuesday, October 16, from 8 [...]

Pacific Business News Covers Social Media Club Hawaii and Its Pro Members

120817-SMCHI Profile

Event Wrap Up: Understanding Google Analytics August 20, 2012 #SMCHI

Rob Bertholf - Understanding Google Analytics - SMCHI

What an incredible night packed with great presenters and great audience questions! Understanding Google Analytics was a hit! Over 150 attended this event either live or virtually. We had two satellite events on Maui and Big Island. Phew! We’re already talking about the next Google Analytics event we’re going to hold, probably a deeper dive [...]

SMCHI Announces Changes To Educational Events

When SMCHI started over 3 years ago, social media was an emerging trend, and today its a full-blown phenomenon changing the lives of businesses, nonprofits, governments and touching the lives of individuals. As social media grows, so does SMCHI. We’ve held or helped plan over 50 events in that time. We’ve had generous volunteer speakers from [...]