Mobile Content Spans Multiple Screens

The Nielson Company’sThree Screen Report found 57% of Internet users use TV and Internet simultaneously at home–and since then the iPad and tablet computers have surged in popularity. The rise of mobile media is causing one of the most significant changes to consumer behavior since the dawn of the industrial revolution. Today’s smartphone users are [...]

Social Media Guidance From the Trenches

Social Media Guidance From the Trenches

On any given day, I post 3-4 times on 6-8 different Facebook pages, send out 50-60 tweets under 6-8 accounts, participate in an hour-long tweet chat, upload a YouYube video, publish a blog, respond to 20-30 emails all while monitoring and responding to questions or mentions for all of these accounts. That was a mouth [...]

SMCHI BOD Kick Off Meeting 2012

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WOW. Get five energetic, creative people in a room, mix in a Google Hangout, add a little beer, some pupus and what do you get?  Insane brainstorming, problem solving and ideas. Your BOD this year is ALL in and I think its going to be an exciting year. It goes without saying that so many [...]

Social Media Bootcamp for Hawaii HR Professionals

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Social Media “Boot Camp” for Hawaii Human Resources, Recruiting & Staffing professionals JOIN US FOR A HALF-DAY WORKSHOP & LUNCH BUFFET Friday, February 10, 2012 – 11:30am to 5:00pm Lunch & Learn at Amuse Wine Bar Cupola Theater in the Honolulu Design Center Learn how new trends at the intersection of human resources & social [...]

Creating a social media policy for business – what, how and when?

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As more and more businesses immerse themselves in social media, the need for a company-wide social media policy becomes more and more apparent. Because social media impacts so many areas of a business including marketing, customer service and human relations to name some more obvious examples, creating a policy can present some unique challenges for businesses. Whether [...]

PubCon brings national-level social media, SEO and digital marketing to Honolulu

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Let me ask you a question. When was the last time you went to the mainland for a conference? By the time you paid for hotel, transportation, meals, not to mention air travel, I bet it cost you anywhere from $3,000-$5,000 for a couple of days of professional development. Imagine if you could have national-level education [...]

Next Event: Tues, Feb 21st, 2012

Please mark your calendar now! This will be the date of our next educational program. We look forward to seeing you there and welcome any topic requests you may have. Just email us at socialmediaclubhawaii@gmail.com. Tuesday, Feb 21st, 2012 6 – 7:30 pm Amuse Wine Bar, Honolulu Design Center Lots of free, covered parking, enter [...]

SMCHI Board Positions for 2012

This has been an amazing year – we are now one of the strongest and largest active chapters in the world, with over 30 Professional members! 2011 was also the first year we installed an official Board of Directors – in keeping with our agreement with the parent organization, Social Media Club. They, by the [...]

Submit Your Social Media Accomplishment for 2011!

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UPDATE: Free Webinar to learn how to make a 1 minute video for this event. Jump to the bottom of the page for details! This is our Second Annual celebration of your work and success in social media, the Hawaii Social Media Year in Review (#HSMYIR). True to the commitment of our global Social Media Club [...]

Notes and Stories from Mari Smith’s Workshop in Honolulu

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We had a packed room for Mari’s two-hour program on Facebook and relationship marketing! It was very guerrilla style – ask questions, look at pages live online and get critiques, see the new Facebook timeline – and most importantly – get advice from Mari about how this affects each of us! Looking back at the [...]