The Nielson Company’sThree Screen Report found 57% of Internet users use TV and Internet simultaneously at home–and since then the iPad and tablet computers have surged in popularity. The rise of mobile media is causing one of the most significant changes to consumer behavior since the dawn of the industrial revolution. Today’s smartphone users are [...]
Social Media Guidance From the Trenches
February 9, 2012 by Leave a Comment
On any given day, I post 3-4 times on 6-8 different Facebook pages, send out 50-60 tweets under 6-8 accounts, participate in an hour-long tweet chat, upload a YouYube video, publish a blog, respond to 20-30 emails all while monitoring and responding to questions or mentions for all of these accounts. That was a mouth [...]
Too much information
June 25, 2011 by Leave a Comment
While social media makes it easy to connect with people you know, it also makes it easier to connect with people you don’t really know — and makes it easier to unintentionally share too much damaging personal information with them. Exposed Think back to fourth grade. While the teacher’s back was towards you, were you [...]
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