Lessons Learned on Social Media

As social media becomes a more common and integrated tactic, we have lots of examples of “What Not To Do.”  A search on Google for “lessons learned in social media” yielded 63,500,000+ results. There are 108,000,000 results for “social media mistakes.”  So why jump into the fray about social media lessons? Because so many of [...]

Report from Inbound 2012: Gary Vaynerchuck Keynote

Why do marketers love social media? Let’s be honest. They love social media because that’s where the people are. That was one of the key messages of Gary Vaynerchuck’s keynote address at Inbound 2012, the HubSpot user conference which attracted 2,800 marketers to the Hyne’s Convention Center in Boston, August 27-30, 2012. And did you [...]

Mobile Content Spans Multiple Screens

The Nielson Company’sThree Screen Report found 57% of Internet users use TV and Internet simultaneously at home–and since then the iPad and tablet computers have surged in popularity. The rise of mobile media is causing one of the most significant changes to consumer behavior since the dawn of the industrial revolution. Today’s smartphone users are [...]

Social Media Guidance From the Trenches

Social Media Guidance From the Trenches

On any given day, I post 3-4 times on 6-8 different Facebook pages, send out 50-60 tweets under 6-8 accounts, participate in an hour-long tweet chat, upload a YouYube video, publish a blog, respond to 20-30 emails all while monitoring and responding to questions or mentions for all of these accounts. That was a mouth [...]

How To Add Facebook Comments To Your Self-hosted WordPress Site In 3 Easy Steps

I just added the ability to post Facebook comments on blog posts. (See below!) Here’s the step-by-step on how to do it. Caveat: Facebook, as we all know, changes very rapidly and often without warning. As of this writing, this works fine, but no guarantees the next time they change something. Step 1: Create an [...]