Why do marketers love social media? Letâ€™s be honest. They love social media because thatâ€™s where the people are. That was one of the key messages of Gary Vaynerchuck’s keynote address at Inbound 2012, the HubSpot user conference which attracted 2,800 marketers to the Hyne’s Convention Center in Boston, August 27-30, 2012. And did you [...]
You already know there are lots of ways to create content, but chances are you’ve not tried video. Maybe your afraid of the technical aspects. Maybe you’re shy. Maybe you think its got to be perfectly produced and polished. Steve Garfield has some pretty heavy production chops, but his new book Get Seen (not an [...]
The topic of our last meeting was online identity and reputation management. One of our speakers, Judi Clark, gave a presentation on he recent attendance at the major identity conference in California. She has put together this video of her talk – complete with the slides and audio sound track. It is awesome! Thank you [...]
Video case study with Ed Morita talking about using Twitter to attract customers to Longhi’s Restaurant.